Media Training & Development of Media Strategies

There is a damaging story about you, your company and chief executive officer. A journalist calls you, your boss and one of your colleagues. What do you do? Do you welcome a chance to put your company’s message across? Do you avoid the journalist or call back with a “no comment” answer?

A hostile interview can be costly both to the company’s image and to its bottom line. Our network will help you with the psychology and the practicalities of a media interview and prepare you for the most hostile of encounters, while optimising your company’s exposure.

We prepare you to interact with print, radio and television journalists, to become familiar with their needs, and finally, give them the kind of news they can use.

We will prepare you to effectively interact with the media, handle hostile interviews, and manage a press conference.